What Is EEAT and Why Is It Important For SEO?
SEO in 2024 is changing and in my opinion, it’s for the better. Google’s not the only one a little tired of AI generated content and information. Like humans, Google wants to be sure information that is published on the internet is of quality, relevant, true, trustworthy and reliable. It’s never been more important to fact check and rely on trustworthy sources of information.
Did you know that AI generated information is not always true or reliable and can often be falsley fabricated?
SEO in 2024 - It’s time to cut the crap and produce unique, helpful, high quality information and content. Don’t just pump out Ai generated words and content. It’s becoming more and more obvious to readers when something has been written by robots or humans.
Let’s explore Google’s EEAT, Expertise, Authoritativeness, Trustworthiness, and Experience.
This isn't something that is altogether new. Google first began to introduce this into the algorithm in December of 2022. However, over time this has become more and more important to the organic performance of your site. In the last 6mths, Google’s major algorithm updates have proved that she has decided to clean house and purge the crap.
In this latest blog update, we will be breaking down everything you need to know about EEAT:
What exactly is EEAT?
Why is EEAT important for SEO?
How can you integrate EEAT for your website?
Google Fact Checker Tool
What Exactly Is EEAT?
EEAT stands for Expertise, Authoritativeness, Trustworthiness, and Experience. These aren't just random words, they're the backbone of your website's credibility in the modern search algorithm. Put simply, you NEED EEAT to rank effectively in Google Search.
Let’s take a closer look at what each of these four terms mean.
Experience
Recently added in 2022, experience focuses on practical knowledge. It’s not just what you know theoretically but how you've applied it in real-world scenarios. Writing with first-hand experience will make your content more valuable for users and search engines alike.
Expertise
This is all about what you know. Your content should showcase your knowledge and skill in your field, whether you're a plumber discussing common issues or a dentist exploring the options for a cracked tooth.
Authoritativeness
This builds on expertise. It's about being recognised by others in your field. When reputable sites link back to you or industry experts mention your business, it signals your authority. Think of these like votes of confidence from other sites for your own website.
Trustworthiness
Can visitors trust your information? Trust is built through honest, transparent content, secure website functions, citations, and an easy way for visitors to contact you. Even a neat Contact Us page helps.
Why Is EEAT So Important for SEO?
Think about it: when you’re searching for information, don’t you want it from someone who knows their stuff and has a reputation for reliability? Google feels the same. Websites that demonstrate EEAT are likely to rank higher because they provide users with a better, more trustworthy experience.
Practical Tips for Demonstrating EEAT on Your Website
So, how can you make sure your website reflects these important principles of EEAT Here are some straightforward strategies that you can use:
Show Off Your Expertise
Regularly update your blog with detailed, well-researched content. Don’t shy away from sharing your qualifications and experiences that add credibility to your advice.
Boost Your Authoritativeness
Engage with other experts in your field. Gather backlinks from well know, reliable and reputable sites in your industry. These actions help build your authority.
Enhance Trustworthiness:
Make sure your website is secure (yes, HTTPS & SSL certificate matters!). Be transparent about who you are, and always provide a clear way for customers to reach you. NAP in your footer is always recommended, Name, Address and Phone Number.
Share Your Experience
Include case studies, testimonials, and personal stories that highlight your practical knowledge. Let your audience see the real-world application of your expertise. For example, would you prefer to listen to someone who has 1 year experience in an industry or 10 years?
Google’s Fact Checker Tool
“The Fact Check Tools consist of two tools: Fact Check Explorer and Fact Check Markup Tool. Both tools aim to facilitate the work of fact checkers, journalists and researchers.”
“This tool allows you to easily browse and search for fact checks. For example, you can search for a politician's statement, or for a topic. You can also restrict results to a specific publisher.”
https://toolbox.google.com/factcheck/explorer/search/list:recent;hl=en
More information about this tool and how to use it - https://toolbox.google.com/factcheck/about
Use Our SEO Services to Boost Your EEAT
Ready to ramp up your website’s EEAT but not sure where to start? That’s where Lucky 44 comes in. With our hands-on SEO workshops and coaching, we can help you boost every aspect of EEAT on your site. Whether it’s through one-on-one coaching or our detailed SEO audits, we’re here to make your site rocket to the top of search results. Here are some of the ways we can help:
Book an Online SEO Course
Our next online SEO course is on Friday, 31st May 2024. Our online SEO courses are a great way to explore not just EEAT, but everything you need to know for your website’s SEO.
Time: 10am – 12:30pm Qld
Cost: $130 plus booking fees
Where: ONLINE via Zoom
Book A Private SEO Coaching Session
I offer 1 hour and 3 hour SEO coaching sessions to help teach you all the tricks of the SEO trade. You will learn about EEAT, on-page SEO and off-page SEO. Book an SEO coaching session online today.
Stay Updated With Lucky 44
Don’t miss out on the latest updates from Lucky 44 for SEO tips and tricks. Stay tuned to our blog for the latest SEO updates.
Did you like this blog? We hope this helps you to understand EEAT and why it is important for SEO. While you are here, why not check out some of our other blogs for SEO tips and tricks:
Author - Tanya Northey, Sunshine Coast SEO Coach